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When Insolence becomes intense

Date: 09.19.2008

This fall, Guerlain introduces their eau de toilette Insolence in a new eau de parfum version. New communication campaign (with a sexy, somewhat tousled-looking Hilary Swank), new bottle (the one designed by Serge Mansau flaunts a metallic, darker-purple hue here), as well as a revamped juice. Sultrier and more carnal, it reprises the violet / iris / red berry theme, reinforcing the eau de toilette’s oriental facet with more ambry and woodsy notes (tonka bean, sandalwood, blond woods). New products are also making an appearance: a deodorant spray and an enhancing body gel (limited edition).

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