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10 candles for Boss Signature
Date: 09.10.2008
Launched in 1998, Boss Signature celebrates its 10th anniversary this year. This fruity-woody oriental was able to attract men with its elegant composition sheltering a heart of vanilla. Nowadays, the fragrance is in the Top 10 in several countries, including France. According to the company’s PR, ‘50 million bottles have been sold in the past 10 years.’ To celebrate the occasion, Boss designed a metallic 1.7 or 3.4 oz. collectible edition. To top if off, they are unveiling a new ad campaign with model Marius Hordijk shot in Bangkok by Sean Ellis.
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