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Ron Arad’s UFO of a fragrance for Kenzo: 1
After inviting designers like Kenya Hara (Kenzo Power),... Go
Diesel makes customization a snap…
Date: 06.25.2008
…thanks to their system of interchangeable sheaths. This ‘customization manifesto’ is a straightforward and efficient idea. At fragrance stores, when you buy a bottle of Fuel For life for men or women, the brand provides a plain glass bottle and a choice of 8 different pouches to custom-sheathe your bottle with (see photo). That way, you leave the store with your own personal bottle… for a very competitive price compared to custom-made: €55 for 1.7-oz. eau de parfum for her, and €44 for the 1.7-oz. eau de toilette for him.
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