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Ron Arad’s UFO of a fragrance for Kenzo: 1
After inviting designers like Kenya Hara (Kenzo Power),... Go
And the winners of the 2008 Fifi Awards are…
Date: 05.21.2008
The Fifi Awards, the “perfume Oscars” were awarded in New York recently. Best new fragrances in the Luxe category: Daisy (Marc Jacobs) and Light Blue pour Homme (Dolce & Gabbana). Best Nouveau Niche fragrances: Infusion d’Iris (Prada) and Armani Privé Vetiver Babylone (Giorgio Armani). Best new private label or direct sell fragrances: Christian Lacroix ROUGE (Avon) and Derek Jeter Driven Black (Avon). Best new fragrances with Popular Appeal: Intimately Beckham Women and Intimately Beckham Men (David & Victoria Beckham). Best prestige packaging: Daisy (Marc Jacobs) and Attitude (Giorgio Armani). Best national print advertising campaign: Kelly Calèche (Hermès). Best national print/TV advertising campaign: Coco Mademoiselle (Chanel). A special Hall of Fame Award was went to Vera Wang for Eau d’Hadrien (Annick Goutal). For more prize-winners and other info: www.fragrance.org
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