British fashion brand Burberry was founded by Thomas Burberry in 1856. At first they specialized in rainwear, but Burberry eventually branched out into fashion and accessories, building on the incredible recognition of their emblematic plaid, the Nova Check. The company’s first fragrances appeared in the 1990s, with two duos: first Burberry, then Weekend. Formerly seen as classically British, even conservative, their style has come into favor with fashionistas, particularly since Christopher Bailey’s reign as artistic director. Burberry has also continued to strengthen its position on the fragrance market: the Touch duo came out in 2000, then came Brit and London. In 2008, the brand targeted a younger market with a new fragrance, THE BEAT.