Consumer’s Choice Award

Men’s
Bath & Body Works Signature Collection for Men
Twilight Woods

Women’s
Bombshell – Victoria’s Secret

Fragrance Superstar
Gucci Guilty – P & G Prestige

Fragrance Sales Breakthrough of the Year
At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter.

Elizabeth Taylor Fragrance Celebrity of the Year Award
Halle Berry
This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category.

2011 FiFi® New Fragrance Celebrity of the Year Award
Fergie
Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE - WOMEN’S SCENT FEATURE WINNER
ALLURE – POETIC LICENSE, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE - MEN’S SCENT FEATURE WINNERS
A TIE!
ELLE MAGAZINE – PICKING UP HIS SCENT, DECEMBER 2010
MARIE CLAIRE MAGAZINE – MAKING SCENTS FOR MEN, OCTOBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE - WOMEN’S SCENT BITE WINNER
ELLE MAGAZINE – MIX MASTERS, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE - BLOG
ELLE.COM – AN EAU OF OUR OWN, OCTOBER 2010

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR - FRAGRANCE CREATION & FORMULATION
ROBERTET FRAGRANCES – “SEED TO SCENT”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR - PACKAGING TECHNOLOGY & DELIVERY SYSTEMS
INTERNATIONAL FLAVORS & FRAGRANCES – “REDKEN RADIANT SEA SPRAY”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR - INFORMATION TECHNOLOGY
FIRMENICH – osMoz iPHONE APP