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Vivienne Westwood is inspired by the storybook Alice
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Thierry Mugler innovates, inside & out
Date: 11.17.2008
Thierry Mugler innovates this season with the first-ever anti-counterfeiting hologram on a fragrance package – on Angel to begin with. The hologram, which is not unlike the ones many countries put on their currency nowadays, will be easily recognizable for Mugler fans – the house picked up the stylized TM engraved on their Cologne bottle. Hard to fake, it will probably inspire other brands who are victims of counterfeiting, too. More innovation from Mugler: scented packaging, available this past summer for the limited editions of Alien and A*Men. A small, round peephole in the package affords a glimpse of a colorful layer of something scented (a rubbery polymer) slipped inside the packaging. Just sniff through the window and you’ll get a good sense of how the scent will smell when it’s on. The system is not unlike the stickers found in some home fragrances, so that testers don’t need to be used repeatedly in stores. And last but not least, the contents are innovative, too. This fall, the house is launching Angel Les Parfums Corps. All 9 skin-care products in the range have been designed as true fragrances, like a cross between a fragrance and a body lotion (there’s also an oil, a cream and more), and they all enjoy the advantages of IDS (Intense Diffusion System), which helps increase the scents’ long-lastingness. Lacoste tried a similar idea (Time Release Technology, for a longer-lasting sensation of freshness) with their men’s scent Essentia.l
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