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Ron Arad’s UFO of a fragrance for Kenzo: 1
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RSS : osMoz.com, a new look at perfume > News & Trends > TRENDS
Perfumes and faces… the stakes are rising
Date: 06.01.2008
Can you still launch a perfume without a famous face any more? Yes, but… The phenomenon isn’t new, but it has been growing ever larger lately. Even osMoz has added a star-gazing section to its news column. The fact is, not a week goes by without a brand announcing that it has just signed with an actor, singer, athlete or model. Even niche brands have been getting in on the act: with Caron, for instance, featuring rugby player Sébastien Chabal.
Now that Matthew McConaughey for Dolce & Gabbana, the trio Sevigny / Rubik / Poesy for Chloe, and Evangeline Lilly for Davidoff have been revealed, , we can’t wait to see the campaigns with Jude Law for Dior, Eva Mendes for Calvin Klein, Audrey Tautou for Chanel, Josh Hartnett for Armani, Naomi Watts for Mugler and Justin Timberlake for Givenchy. To be continued…
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