osMoz > News & Trends > News > New fragrances are overturning the Top Ten

New fragrances are overturning the Top Ten

Date: 06.23.2008

Did you know that the Top 10 best-selling perfumes in France are all French? And the top-selling fragrance in America, Estée Lauder’s Beautiful, is practically unknown in Europe. It’s true that tastes on the two shores of the Atlantic are quite different: American women appreciate floral accords, where French, Italian and German women have less-floral tastes, and much greater interest in orientals. As a rule, the Top 10 doesn’t change much from one year to the next (Chanel N° 5 dates back to 1921, Beautiful to 1985, Shalimar to 1925 and Eau Sauvage to 1966) and new launches don’t have an easy time breaking in. But we have been noticing some changes lately. The very conservative French men’s market, for instance, has seen a few rising stars, like Terre d’Hermès, YSL L’Homme and probably Diesel’s Fuel For Life. Elsewhere, particularly in the USA, fresh new scents have been chipping away at the supremacy of the best-selling Acqua di Gio pour Homme. And in the American women’s standings so far this year, Coco Mademoiselle (Chanel) and Light Blue (Dolce & Gabanna) have stolen the crown from the reigning champion, Beautiful. The classics will undoubtedly come up with a way to defend their turf. Who knows, maybe with a new ad campaign, or a new face?

from the community

Loading...