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RSS : osMoz.com, a new look at perfume > News & Trends > TRENDS
Aquatic notes are making a big splash
Date: 05.26.2008
Purity, freshness and a sea-blue hue, water notes are making a comeback this season. For the most part, the phenomenon concerns men’s scents. The newcomers are all probably secretly hoping to do as well as Armani’s best-seller, Acqua di Gio pour Homme. Hugo Boss has launched Boss PURE, an aquatic aromatic enhanced with fruity and floral notes; Azzaro has introduced Chrome Legend, a fresh aromatic scent with sea-mist notes; and Escada, Moon Sparkle Men, a sparkling aromatic that jumps on the aquatic bandwagon too. The trend also concerns niche products, like some unisex scents: Hermès’s Un jardin après la mousson, with its moist, green notes, and Acqua di Parma’s Blu Mediterraneo Mirto, a blend of citrus and aromatic herbs refreshed with marine notes. Women can try Biotherm’s new skin-care eau, Eau Pure, with fruity and aquatic notes.
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