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With Monsieur, Gaultier creates a line of cosmetics better suited to men’s needs

Date: 03.11.2008

According to Jean-Paul Gaultier, ‘Inside every man sleeps a Monsieur’… Monsieur is the name of the skin-care and make-up line for men that the couturier will be launching late March. Exit the ‘Tout Beau / Tout Propre’ (All Clean and Handsome’) line, even if a few products, like the smooth complexion foundation, will still be in the catalogue. Less avant-garde than the earlier line, Monsieur proposes a few make-up items with a more consensual appeal (like tanning powder, under-eye concealer, eyebrow tamers, fluid foundation). What’s still revolutionary about it is that there’s a range of veritable skin-care products (moisturizers, vitality line, shaving products, anti-shine) and not just cleansers. Another new item to look out for: ‘Monsieur, Eau du matin’, a spicy-woody energizing scented friction. Price: €14 to 45

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