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L’Or, a golden new destination

Date: 07.20.2007

After a major trend seen first in fragrance, is gold the new eldorado in facial care, too? It seems like it. Coming soon: the new skin-care serum from Guerlain christened L’Or (“Gold”) and enriched with pure gold. As for Dior, the brand has launched L’Or de Vie (“Gold of Life”), an ultra-luxury new line whose strength is rooted in a grapevine extract from the Chateau Yquem vineyard, with powerful anti-radical effects. The cream possesses a sweet, floral, white-lily fragrance.

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