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Black violets for Creed
Date: 06.20.2008
This September, niche brand Creed will be aiming to reiterate the success of its perfume Love In White with the launch of a new perfume, christened Love In Black. While the bottle is indeed black, the juice is really more deep purple. It’s a soliflore (a single-flower scent) centered on violet underscored with green and spicy notes, with touches of fruit and iris. It was designed by Olivier Creed. Available from a wide range of points of sale (department stores, pharmacies and more), the brand intends to decrease the number in the medium-term, the better to control its own image.The fragrance will be available in the US at Neiman Marcus, Bergdorf Goodman, and the Saks Fifth Avenue flagship store in Manhattan in September.
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