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Azzaro gets into skin care for men with Skinforce

Date: 03.29.2008

After the success of their fragrances, Azzaro is targeting men with a skin-care line made specifically for them. Skinforce is based on botanical extracts from three trees: baobab, bocoa (ironwood) and sequoia. Another unusual feature: the line proposes products designed specifically for different types of skin: young, adult or mature. The packaging, with its ‘airless pouch’ system is also an innovation.

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