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Josh Hartnett, the new male face of Armani

Date: 05.21.2008

Giorgio Armani has announced that 29-year-old American actor Josh Hartnett, 29, will be the face of his new men’s fragrance Emporio Armani Diamonds for Men, coming in September 2008. According to Mr. Armani. “Both on screen and in person, [Josh Hartnett] radiates a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.” To endorse the women’s version, Emporio Armani Diamonds, launched in 2007, Giorgio Armani chose singer Beyoncé Knowles. Photo: courtesy Armani Parfums

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