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RSS : osMoz.com, a new look at perfume > News & Trends > People
Japan’s trendiest neighborhood inspires fragrances’ “cutest” collection
Date: 09.11.2008
Building on the success of her first fragrance “L”, singer Gwen Stefani introduces the Harajuku Lovers Fragrance collection for the fall season. The set blends playful fragrances with modern bottle design, bringing to life the vibrant culture of Japan’s trendiest neighborhood, Harajuku (harajookoo). The collection consists of 5 individual eau de toilettes, each in cute doll-styled bottles modeled after the Harajuku Dancers that make up Gwen’s performance troupe. Simply describing the bottles just doesn’t do them the justice they deserve. You can get a closer look at www.hlfragrance.com, where the anime style bottles come to life in their own animated videos. The 5 fragrances are designed to each represent a different Harajuku personality including Love, Music, G, Baby & Lil’ Angel. On the website visitors have the opportunity to take a quiz to see which fragrance most accurately matches their personality. In addition users can record their own “Harajuku Karaoke” video directly to the site allowing the viewer to become part of the experience.
The fragrances will be available this September in sizes of .33 oz & 1 oz, priced at $25 & $45.
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