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A web-marketing operation for 1 Million

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Paco Rabanne bets 1 Million on his new fragrance for men…

Date: 06.11.2008

Bling is in, and so is gold. Couturier Paco Rabanne had the ingenious idea of including both of those trends in a new men’s scent that comes in the shape of… a gold bar. 1 Million, as it’s called, is a fragrance blending sensuality and freshness. The scent of blond leather, rose and cinnamon is refreshed with mint and fruity citrus notes. The ad features model Matt Gordon, as seen by photographer Nathaniel Goldberg and directed by Paul Gore. The soundtrack is the work of the Chemical Brothers. Launching in late August.

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