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RSS : osMoz.com, a new look at perfume > News & Trends > Magazines
- Hippie Birthday 1968 - 2008
- Hippie-Chic Ambiance
- Peace & Love Selection
Hippie-Chic Ambiance
While the word ‘hippie’ can sometimes be pejorative nowadays, some of the hippies’ values, like fair trade, ecology and organic food, have become almost mainstream today. They are all major trends that can be seen in the cosmetics sector, with niche brands, but also major groups like Yves Rocher. As for fragrance, L’Artisan Parfumeur has launched L’Eau de Jatamansi, their first organic fragrance. And neo-hippies with a taste for the exclusive should “go west young woman,” to California and fragrance brand Rich Hippie. All their products are certified that they’re made from organic ingredients, ‘peace, love and harmony’. A little luxury that can set you back several hundred dollars a bottle.
In fashion and fragrance terms, psychedelic prints are making a comeback. Kenzo went very ‘Peace & Love’ with the 4 collectible packages of his unisex scent Vintage Edition. And Ralph Lauren’s new perfume, Ralph Wild, projects a freer, wilder image than his previous perfumes did, as can be seen in the colorful ad.
Music was one of the main features of the hippie movement: from the Summer of Love in ‘67 to Woodstock in 1969, as well as all the singers who spoke out for peace, the folk-music, protest singers eventually evolved towards rock. In England, stylist Vivienne Westwood started attracting attention. Her romance with musician and impresario Malcolm McLaren gave birth to both a son, Joseph (*) in 1967, and a famous boutique, Let It Rock – which she has just named a fragrance after - in 1971. Farewell 1968, hello 70s….
* Joseph Corre, Vivienne Westwood’s son, is the designer for the lingerie and fragrance brand Agent Provocateur
