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RSS : osMoz.com, a new look at perfume > News & Trends > Magazines
- Colognes - The big Splash
- Colognes’ olfactory renewal
- Fresh Selection
Colognes - The big Splash
For summer, osMoz has concocted a refreshing report about cologne. We have to admit that with the recent success of all sorts of splashes and fresh eaus, colognes are making a major comeback. Couturiers, designers and niche brands are all getting in on the act. So dive on into this fresh report!
by Nicolas Olczyk
Trendy Splashes & Fresh Eaus
Let’s get fresh!
When the warm weather and long summer days arrive, promises of freshness are never far behind. We start hearing about sorbets, frosty fragrances and cocktails on ice. Fresh eaus and summer eaus are definitely in. More and more fragrance houses are lunching fresh eaus to attract customers in summer. Even Guerlain’s Shalimar, one of the warmest and longest-lasting perfumes in the history of perfumery, now comes in an eau version. The transparent Eau de Shalimar bottle’s message is explicit: it really is fresh. Mostly thanks to an overdose of citrus compared to the original formula. Always in vogue, the Japanese house Comme des Garçons is ushering in a super-fresh summer with a collection christened Energy C. ‘Wake up. Feel alive. Be positive’ is the slogan for this new series. In their mini spray bottles, these refreshing potions for him and her might remind you of the individual portions of fruit juice or vitamin-enriched milk you can have as a quick pick-me-up for breakfast. The message is clear: it’s fresh, it’s easy, it’ll do you good.
Splashes are hot
We can’t say it loud enough: colognes and other splashes are no longer reserved for conservative clients or those looking for retro sensations. They can even be the in thing, like the duo of colognes from Italian jeans brand Diesel. An offbeat spirit, a sleek bottle with golden highlights, and modern scents – musky-fougere for him and chypre with an overdose of cassis and citrus for her. Unisex and refreshing, Marc Jacobs’ 3 splashes for 2008 are also light-hearted and trendy. The house designed them like a triple dip of sorbet flavors (grapefruit, basil and pear). The colors (pink, green, yellow) are inspired by three of the designer’s outfits.
Maxi bottles
Implicit in the splash concept is the idea of abundance, of applying generous quantities with abandon. Which explains the large-sized bottles. While fragrance customers generally prefer 1.7-oz. bottles, Diesel’s colognes come in a 4-oz. size, Dior Homme’s in 4.2-oz. bottles; Diptyque’s 6.8 and Marc Jacobs’s splashes in 10-oz. bottles. And there are even bigger ones, too: Infusion d’Iris (Prada) comes in maxi 11.7 and 25-oz. bottles and Paco Rabanne’s classic scent pour Homme even comes in a 1-liter (just over 1 qt.) container. Several of these large bottles also come in splash & spray versions: when you buy the fragrance, the pump isn’t screwed onto the bottle. So if you want to spray it on instead of splashing, you just screw the pump on instead of the cap, and if you want to splash, you just unscrew the cap and slap it on or massage it in. Diptyque’s and Marc Jacobs’s eaus both come in these two-for-one, splash & spray versions.
