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Dior Homme Sport gets a new look
Date: 02.01.2012
For spring 2012, Dior Homme Sport gets a change of scenery. Their new ad, set on the French Riviera, has a ‘chic travel’ feel to it.
For the occasion, Dior Homme Sport has been reworked with a floral note: iris. It offers a ray of sunshine that doesn’t clash with the key citrus-woody accord. The packaging has been slightly redone as well, in a pinstripe pattern with vintage accents.
An updated fragrance that is still incarnated by Jude Law and his ‘laid-back elegance’… Like a nod to Christian Dior’s art de vivre.
Refined, sophisticated and boldly adventurous, Dior Homme Sport heads south!
What do you think about ‘Sport’ fragrances?
Look for the making of the Dior Homme Intense and the old Dior Homme Sport ads featuring Jude Law.
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